A number of OvationTix partners are already taking full advantage of the handy new responsively-designed OvationTix pages for their general admission events. But it’s not just our theater partners who are applauding: hands down, patrons and producers for festivals and other special events also give the responsive design a big thumbs up!
The responsive design feature boasts a host of real advantages. The first of these, of course, is that the design of the page adapts or “responds” to the specific device on which the page is displayed. So, for example, a prospective ticket buyer viewing responsive-designed pages on a desktop computer will see information laid out in a larger and wider format than someone viewing these same pages on a tablet or mobile device. The latter displays the same information but in a more thumb-friendly, scroll-friendly, and pinch-free format.
The new design optimizes the experience for ticket buyers. This minimizes “drop-off” by decreasing clicks and ensures a smooth and quick conversion to ticket purchases.
The new responsive design may be better experienced than explained. See this firsthand by checking out one of our newer OvationTix partners, Pip’s Island, which boasts a fun and family-friendly show with a similarly fun and user-friendly ticket purchasing process utilizing the new responsive design. Of course your general admission events can be branded with your own event and venue-specific images, colors, logos, and language.
Stay tuned for further developments. For instance, while currently you may list a “season” or festival events in a “scroll-friendly” fashion (an especially useful tool for festival attendees buying individual events on their mobile devices), upcoming releases will include a similar responsive design for handling assigned seating events, discounted/coded tickets, and other functionality based on your feedback. The OvationTix product development team and your account executive will continue to be hands on in this regard, monitoring how your patrons interact with the new designs.
Please contact Client Services should you be interested in adopting responsive design for your OvationTix account to meet your patrons where they are–on a mobile device or anywhere else.